Author: Robert Carroll

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Buying Data Shouldn’t Be Hard

Buying Data Shouldnt Be Hard

Buying marketing data shouldn’t feel like an endurance test. It doesn’t have to be frustrating, time-consuming, and unnecessarily difficult.

Let’s say you’re a prospective customer in need of email append, phone append, data append, or just a marketing list with email, phone, or both. Maybe you have a set budget, or at least a rough idea of the data quantity you want. Simple, right? Well, you would think so.

Day 1: Unanswered Inquiries

You start your research on Google, looking up various data companies. And then, the frustration begins. Almost none of them publish their pricing online. Instead, they encourage you to fill out a lead form, chat with them, or—brace yourself, call them just to get a basic price. You decide to fill out an inquiry form and wait. Some companies claim they’ll get back to you within a business day. Others? Who knows.

Day 2: Still no Pricing

A full 24 hours later, you still don’t have a price. So, you start calling a few companies. Some have answering services that politely take your details and promise someone will be in touch “soon.” Others push you into a chat. And yet, you’re still missing the most crucial piece of information: pricing. You want to give someone your business, but they won’t make it easy. And it only gets better from here.

Day 3: The Upsell

If you’re persistent enough and keep reaching out to different data companies, maybe—just maybe—someone will finally provide you with pricing. Or, if you’re lucky, they might respond to your inquiry with an actual quote.
But beware: if you do get on the phone with a salesperson, there’s a good chance they’ll dodge your specific request and instead try to upsell you on their entire suite of services. Because why just sell you data when they can squeeze every dollar out of you?

The "Wear you Down" Strategy:

Most of these companies follow one simple strategy: “Don’t leave money on the table.” That means no upfront pricing—just an exhausting, drawn-out sales pitch designed to get you to spend as much as possible.
Fair enough, but let’s be honest: the house always wins.

Transparent Pricing:

That’s why at DataZapp.com, we do things differently. When you visit our website, you’ll see our affordable and transparent pricing upfront—no need to dig through fine print or chase down sales reps. We don’t hide our pricing behind a lead form or make you jump through hoops to get a simple number.
We respect your time. Pricing should be the first thing you see.
Simple. Fast. Transparent. The way it should be.
And wait, when you call us… One of our data experts answers the call during business hours. Don’t believe this? Read our Google reviews and see how most of the reviews appreciate our customer service.

See the Difference. Get Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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Solar Lead Generation

Solar Installation

How Does It Work? - The Anatomy of a Deal

Experienced solar marketers know that the process of turning prospects into leads, and those leads into deals is a sales funnel that gets increasingly narrow as contacts pass through the sales process.
Because the bottom of the sales funnel is so narrow, it’s best to make the top as wide as possible. Translation: It takes a lot of prospects to get a few deals.
At just 3 cents each, Datazapp provides property & homeowner records, each with a phone number or Email address.
Solar Marketing Funnel
This means that for $125, you can get over 4,000 prospects to put in your sales funnel.
Now you can launch a phone or Email based marketing campaign.

If all goes well, you may be able to nurture a small portion of your leads through the funnel while most of your leads will drop off throughout the following weeks and months of discussion, vetting, and offers.

Updated Marketing ROI
Here is a hypothetical breakdown of your marketing costs. By keeping data costs low, Datazapp averages much higher ROI than other data providers.

How Can Solar Marketers Find Leads & Grow their Business?

Pulling Lists of Qualified Homeowners

Datazapp provides homeowner lists with postal info, phone numbers and Email addresses to reach them. You can also target by home square footage, home value, and homeowners’ income to find the most qualified prospects.

Appending Contact Info to Existing Lead Lists

Already have a list of prospects? No problem – with a Datazapp account, you can upload your lists and add Emails or Phone numbers in minutes.

Discover Who Your Ideal Customer Is

Take your customer lists, and use Datazapp’s Demographic Append service to identify patterns that your best customers have. You can use that info to find other ideal prospects.

Getting Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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Advanced AI and Machine Learning Data

Machine Learning AI

DataZapp.com Revolutionizes Marketing Data with Advanced AI and Machine Learning

DataZapp.com, a leading marketing data provider, has expanded its offerings with AI, LLM and machine learning (ML) models, delivering smarter, more effective solutions for targeted Marketing campaigns.

DataZapp.com, a leading marketing data platform, has expanded its offerings with cutting-edge AI and machine learning (ML) models, delivering smarter, more effective solutions for targeted campaigns.

In Q4 2024, DataZapp’s ML team analyzed millions of records, including voter and political donor data, to develop predictive models for “Party Leaning” and political donations. These datasets, detailing donors to Democratic and Republican campaigns, candidates, and PACs, were leveraged successfully during the 2024 election cycle and are now available upon request. Soon, DataZapp plans to integrate these insights into its online platform, enabling seamless access for campaigns and organizations.

Predictive Pre-Market Home Sellers:

Datazapp uses advanced AI to predict homeowners likely to sell their properties within 90 days, 120 days, or up to a year. Our predictive model is built on insights from millions of past home sales and evaluates over 30 demographic and property characteristics.

Get ahead by connecting with these potential sellers – before they list their homes with a realtor or on Zillow!

Machine Learning Model-Identified Solar Prospects:

The company is also advancing its capabilities in the home improvement and solar verticals. By analyzing building permit data across 20 territories, DataZapp has created models that identify high-propensity homeowners for solar, roofing, and other improvement projects. These models aim to boost campaign performance by enhancing call connectivity, email engagement, and response rates.

What's Next?

DataZapp is poised to revolutionize its platform by integrating ML-driven propensity data for the home improvement, solar and real estate verticals, enabling customers to purchase targeted homeowner data or enhance their own datasets with predictive indicators. This innovation promises to boost response rates, improve conversion metrics, and maximize ROI for marketing campaigns.

As part of its ongoing commitment to innovation, DataZapp continues to invest in advanced technologies, including machine learning, generative AI, and large language models (LLMs), to enhance data collection, cleaning, and hygiene. These efforts aim to deliver higher match rates, more accurate datasets, and a seamless, user-friendly platform experience.

About DataZapp:

DataZapp.com is a comprehensive marketing platform offering data append, audience-building, and demographic enrichment services. With a focus on data accuracy and cutting-edge technology, DataZapp empowers businesses to achieve smarter, more impactful marketing strategies.

DataZapp.com is a comprehensive marketing platform specializing in:

Getting Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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Non-Profit Fundraising Campaigns

Political Small Dollar Fundraising
With the 2024 general elections almost concluding, Consumers contributed an estimated $3.7 billion to SuperPACs, Political Parties, and Candidates. But what does this mean for non-profits and charities, who rely on many of the same donors?
While political donations for 2024 have been significant, they’re a small portion compared to overall charitable giving, which reached $499.33 billion in 2023.
Despite concerns that political donations might reduce charitable contributions, studies, such as Blackbaud’s research from 2012, show that donors often increase their giving to charity, even in election years.

Our advice to Fundraisers during Election Seasons:

  • Keep fundraising efforts consistent
  • Stay focused on your mission.
  • Communicate clearly with your donors.

Americans are generous, regardless of the political climate. Engaging effectively with your donors will pay off in the long run.

Practical Tools to Help Fundraisers:

Donor Data with Donor Score

Our donor prospects are scored for propensity to respond and financial ability to give. These filters do not increase our price of $0.03 to $0.04 per donor prospect.
Target by Geography, Household-Income, Age-Range, Gender, Ethnicity, Political Affiliations & Leanings, and more.
Learn more about Charitable Donor Prospects here

Data Enrichment - Demographics Append

Append (add) individual-level & household-level Demographics, Political-Leanings & behavioral indicators to your existing records in minutes!
Learn more about Demographic Appends

Email Append

Have Name, Addresses, or Phone numbers, but missing Emails?
Append (add) Email addresses to your name & address data for just $0.03 (3 cents) per Email supplied. Emails are hard-bounced scrubbed.
Learn more about Email Append

Cell Phone Append

Append (add) Cell Phones to your name & address data for just $0.03 (3 cents) per Cell Phone. Option to DNC scrub phones available.
Learn more about Cell Phone Append

Reverse Email and Reverse Phone Append

Have Emails but missing Postal info or Phones? Or perhaps you have phones, but need Emails, Names, or Addresses.
Append (add) missing postal, email or cell to your existing records in minutes!

Learn more about Reverse Email Append | Reverse Phone Append

Demographic Profiling - Uncover Personas among your donors

How do you find more donors like your best existing donors? That’s where Demographic Profiling can help.
We analyze your donors to find demographic patterns & uncover persona’s among your audience. With this info – we can find fresh donor prospects highly likely to convert.
We’ll also get you a visualized report illustrating the demographic makeup of your donors.
Example Demographic Profile Report

Getting Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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How Out-of-State Movers can Shift Battleground States Votes this November

Key Battleground States &
Out-of-State Movers

"Find out how movers are shifting 
the balance in battleground states."

About 12% of Americans move each year, with most relocations happening between the ages of 18 and 45. When people move from one state to another, it can significantly impact electoral behavior, especially in key battleground states where the margin of victory is often less than 1%.

 

At Datazapp, we’ve analyzed data on out-of-state movers since the November 2020 election. Using party affiliation and our party-leaning model, we’ve explored the migration patterns of Democrats and Republicans.
 

Let’s dive into the data to uncover how these moves might reshape the political landscape in crucial states.

Migration of Out-of-State Movers

(In BattleGround States)

Chart below shows the amount of out-of-state movers eligible to vote in their new home state as a % of the state's 2020 registered voters for that party.

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Looking to reach Out-of-State Movers
with Party Affiliation?

Available (in all states) with Postal, Email, & Cell
Ideal for RTV & GOTV campaigns

Contact your Datazapp Account Manager or Email at [email protected] for more information

StateDemocrats Moved InRepublicans Moved In
AZ89,75487,169
GA111,63966,556
MI50,82627,223
NV56,90138,837
NC136,656103,624
PA108,98862,586
WI33,84220,182
FL281,891343,680
TX176,704155,929

State by State Analysis:

Arizona

Arizona gained net 0.40% (15,531) Republicans while also gaining 0.17% (6,562) Democrats. Remember, President Biden, the Democratic Presidential candidate, won Arizona by just 10,457 votes in 2020!

These shifts might have implications for upcoming elections.

Florida

Florida saw a notable shift with a gain of net 0.42% (44,000) Democrats and 1.51% (158,189) Republicans.

President Trump won Florida by about 373,000 votes in 2020. The recent 1.51% gain should make the Republican presence even stronger in the state.

Georgia

Georgia gained net 0.36% (18,681) Democrats and lost 0.13% (6,970) Republicans. President Biden won Georgia by just 11,779 votes in the last election!

The slight Democratic gain and Republican loss might be crucial in maintaining this tightly contested state.

Michigan

Michigan saw a slight shift, losing net 0.02% (-1,023) Democrats and a larger loss of 0.20% (-10,881) Republicans.

Michigan was a key battleground state where President Biden won by just over 154,000 votes in the last election!

Nevada

Nevada gained net 0.18% (2,603) Democrats while losing 0.77% (-11,191) Republicans.

Nevada was another closely contested state, with Biden winning by about 33,600 votes in 2020!

North Carolina

North Carolina experienced a gain of net 0.35% (17,918) Democrats and a slight loss of 0.09% (-4,727) Republicans.

This state has been a Republican stronghold but saw significant competition in recent elections.

Pennsylvania

Pennsylvania lost net 0.71% (-51,994) Democrats and 0.63% (-46,261) Republicans.

Pennsylvania was one of the most critical states in 2020, where Biden won by just over 80,000 votes!

Texas

Texas gained net 0.44% (58,730) Democrats and 0.76% (100,846) Republicans.

Texas, traditionally a Republican state, has seen increasing competition from Democrats in recent elections.

Wisconsin

Wisconsin gained net 0.56% (18,895) Democrats and 0.50% (17,033) Republicans. Biden won Wisconsin by a narrow margin of just over 20,000 votes in 2020.

Stay Tuned for More Data-Driven Insights!

We have the data for your campaigns:

  • Phone & Email appends
  • Targeted Lists of Registered Voters, Political Donors, & Non-Registered
  • Scrubs to determine Phone Type & Email Deliverability
Learn More about Datazapp's Political Data

Getting Started with Datazapp

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Un-Registered Voters May Decide How Swing States Vote

🔴🔵 2024 Elections: Secure or Flip Key States leveraging Unregistered Voters with cell or emails, starts at 3 cents or less

Getting Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

Create an
Account Here

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