With the 2024 general elections almost concluding, Consumers contributed an estimated $3.7 billion to SuperPACs, Political Parties, and Candidates. But what does this mean for non-profits and charities, who rely on many of the same donors?
While political donations for 2024 have been significant, they’re a small portion compared to overall charitable giving, which reached $499.33 billion in 2023.
Despite concerns that political donations might reduce charitable contributions, studies, such as Blackbaud’s research from 2012, show that donors often increase their giving to charity, even in election years.
Our advice to Fundraisers during Election Seasons:
- Keep fundraising efforts consistent
- Stay focused on your mission.
- Communicate clearly with your donors.
Americans are generous, regardless of the political climate. Engaging effectively with your donors will pay off in the long run.
Practical Tools to Help Fundraisers:
Donor Data with Donor Score
Our donor prospects are scored for propensity to respond and financial ability to give. These filters do not increase our price of $0.03 to $0.04 per donor prospect.
Target by Geography, Household-Income, Age-Range, Gender, Ethnicity, Political Affiliations & Leanings, and more.
Data Enrichment - Demographics Append
Append (add) individual-level & household-level Demographics, Political-Leanings & behavioral indicators to your existing records in minutes!
Email Append
Have Name, Addresses, or Phone numbers, but missing Emails?
Append (add) Email addresses to your name & address data for just $0.03 (3 cents) per Email supplied. Emails are hard-bounced scrubbed.
Cell Phone Append
Append (add) Cell Phones to your name & address data for just $0.03 (3 cents) per Cell Phone. Option to DNC scrub phones available.
Reverse Email and Reverse Phone Append
Have Emails but missing Postal info or Phones? Or perhaps you have phones, but need Emails, Names, or Addresses.
Append (add) missing postal, email or cell to your existing records in minutes!
Demographic Profiling - Uncover Personas among your donors
How do you find more donors like your best existing donors? That’s where Demographic Profiling can help.
We analyze your donors to find demographic patterns & uncover persona’s among your audience. With this info – we can find fresh donor prospects highly likely to convert.
We’ll also get you a visualized report illustrating the demographic makeup of your donors.
Getting Started with Datazapp
You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!
