Pet owners make up a large and exciting audience of consumers. Two-thirds of U.S. households have at least one pet*, and these households spend over $1,000 a year on average on their pets*. The U.S. pet industry is worth over $99 billion and growing rapidly*, accounting for almost 45% of the global pet industry*.

About 95% of pet owners consider their pets family*, so they are often avid shoppers of pet products and services. These include everything from pet food & toys, training material & veterinary services, pet adoption, medicine and insurance, clothing, boarding & grooming, accessories and much more.