Solar Lead Generation

AI/ML-Powered Insights to Identify Homeowners Likely to Go Solar

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GENERATE YOUR OWN SOLAR LEADS!

Target Homeowners Who Are Most Likely to Adopt Solar

Our Solar Intender Model uses advanced machine learning and AI to identify homeowners most likely to adopt solar energy. By analyzing key demographic, behavioral, property, and geographic factors, we create a high-accuracy dataset to power your solar marketing and outreach.

✅ Homeowner Demographics:

✅ Property Characteristics:

✅ Geographic Viability:

To ensure real-world accuracy, we’ve trained our model using building permit data from 20 cities nationwide, verifying actual solar installations. This results in highly predictive insights, helping solar providers target the right homeowners for maximum ROI.

Mailing Lists include the Homeowner’s Name, Mailing address, and your choice of Cell Phone number or Email address.

Solar Propensity	Description	Available Records
4x (Solar-High Intent)	Homeowners highly likely to adopt solar soon, identified through machine learning analysis of key financial, behavioral, and property data points.	12.8 million
3x (Solar-Believer)	Homeowners highly interested in solar, showing strong environmental and cost-saving motivations but may need the right offer.	7.3 million
2x (Solar-Ready)	Homeowners well-positioned for solar with favorable property and financial factors but may need more education or incentives.	3.3 million
1x (Solar-Qualified)	Homeowners who meet basic qualifications for solar adoption but may require more nurturing and persuasion.	22.9 million

2 Ways to get Solar Propensity Data

Pull a Targeted List

Append to your list

Who are "Qualified" Home Solar Prospects?

Single Family Homeowner

Avoid wasting time talking to renters

$65k + Household Income

Talk to people with the financial capability of going solar

Good or Excellent Credit

We know most solar projects are financed by the homeowner

5KWh + Generation Potential

as determined by Google's Project Solar

Electric Vehicle Friendly

Great prospects are often electric vehicle owners or enthusiasts

Qualified Home Solar Prospects Available

54.2 Million

Mailing Addresses

54.2 Million

Email Addresses

39 Million

Cell Numbers

Fast Facts about Solar Adopters

Lower Income Earners are Becoming Adopters

Median solar adopter income was about $110k/year in 2021, compared to a U.S. median of about $63k/year for all households and $79k/year for all owner-occupied households.

Solar adopter incomes still skew higher, but a substantial share of adopters could be considered low-to-moderate income (LMI), with 22% of all 2021 adopters earning less than 80% of area median income, and an additional 21% between 80% and 120% of area median income.

Solar-adopter incomes are declining over time, with median incomes dropping from $129k in 2010 to $110k in 2021, as adoption becomes more proportionately distributed across the population and has started to broaden into low- and middle-income states since 2016.

tend to live in similar areas

Solar adopters tend to live in Census Tracts not identified as “disadvantaged communities” (using the U.S. Department of Energy’s interim definitions developed March 2022), making up 11% of adopters compared to 18% of U.S. households.

tend to share similar demographics

Compared to the broader population, solar adopters tend to: identify as Caucasian, are primarily English-speaking, have higher education levels, are often middle-aged, work in business and finance-related occupations, and live in higher-value homes.

lots of sunlight

Solar adopters tend to live in US areas which receive a lot of sunlight, especially in Florida, California, & Texas - areas in which the solar panels can generate 5KWh per day on average.